IN-PERSON
Better Every Day Premier Seminar Iowa City
Thursday, August 7th | 8AM - 2PM
Kinnick Stadium | Ted Pacha Club
825 Stadium Dr, Iowa City, IA 52240
Join us at Kinnick Stadium in Iowa City, IA to stay updated on today's rapidly evolving employee benefits landscape. As we navigate a new administration, groundbreaking AI developments, and rising healthcare costs, this SHRM/HRCI accredited event delivers essential insights for HR professionals.
Beyond the comprehensive learning sessions, you'll enjoy networking opportunities with fellow HR leaders during breaks and a provided lunch, making this a truly valuable day of professional development. Register now to save your spot today – spots are limited!

August 7, 2025


8:00 AM

Iowa City, IA
An Agenda Filled with Insight
8:00 AM – 9:00 AM | Welcome, Registration, and Light Breakfast
9:00 AM – 9:50 AM | Future-Proofing Your Workforce: Skills, Leadership & AI
9:50 AM – 10:00 AM | Break
10:00 AM – 10:50 AM | Mastering the Macro: 5 Strategies You Need to Know to Impact the #1 Cost Driver on All Health Plans
10:50 AM – 11:00 AM | Break
11:00 AM – 12:00 PM | Noise v. Necessity: What Actually Matters in Benefits and HR Compliance
12:00 PM – 1:00 PM | Lunch
1:00 PM – 2:00 PM | Keynoting, Dr. Ferro on Let Food Be Thy Medicine
Presenters

Brenda Blanchard-Kooser, PHR, WFP
Always Designing for People (ADP)

Erin Larson
Always Designing for People (ADP)

Bret McKitrick
VP, Benefits – Cottingham & Butler

Brianna Jacque
Benefits Consultant – Cottingham & Butler

Dr. William Ferro
Founder of Betr Health
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