Small businesses are the backbone of the American economy, driving innovation and creating jobs in communities across the nation. Yet when it comes to offering competitive employee benefits, small businesses face an uphill battle. The challenges are significant and growing, from rising healthcare costs to increasingly complex regulatory requirements.
Cottingham & Butler’s Advantage Program specializes in helping small businesses get back the Advantage – providing the expertise and scale needed to help you compete for talent with a competitive benefit package, sustainable budget, and lean administrative team.

Time Savings: Maximize Your Limited Resources
Small business leaders wear multiple hats and often lack the luxury of building dedicated HR and finance teams. Our support system helps you navigate these challenges efficiently with:
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Dedicated client service team
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No phone trees
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In-depth self-service client portal
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Employee Benefits Hotline
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Expert technology advisors
Financial Savings: Combat Rising Healthcare Costs
Healthcare trends continue to drive double-digit cost increases, resulting in lower profits and forcing organizations to pass these burdens onto both customers and employees. Our approach helps you take control of these rising costs through:
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Preferred Small Business Healthcare Solutions
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Strategic Program Assessment
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Group Insurance Advantages
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Technology Credit Program

See how we helped this Midwest-based real estate company avoid a $200,000 cost increase

See how BETSY transformed this employers' open enrollment satisfaction and participation.
Benefits That Make a Difference: Win the Talent Competition
In today's fierce talent market, small businesses face unprecedented competition for qualified employees while trying to match larger organizations with extensive budgets and resources. We help level the playing field by providing:
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Competitive Intelligence
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Financial Wellness Resources
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Strategic Communications Support